We design what a day feels like. Soft layers and thoughtful textures, built for the rhythm of daily life, slow mornings, long afternoons, and everything in between. Rooted in comfort. Shaped by intention. Made for the every day.
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FROM THE TEAM
I’m not designing clothes to chase moments, I’m building pieces that hold them. Day 204 is about the rhythm of the everyday, and making it feel like yours.
We’re not just building a brand, we’re building something that feels personal. Day 204 started with three best friends and one shared idea: make every day feel like it matters.
Everything we photograph is about capturing a feeling, light, texture, and rhythm. In the studio, it’s not just about how things look. It’s about creating the kind of day you’d want to live in.
PROJECTS
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Read more: Day Six: Dé 204 Café
Day Six: Dé 204 Café
This collection captures the aesthetic of quiet cafés; soft lighting, warm matcha, worn wood, and the sound of your own thoughts. Polos and crewnec...Read more -
Read more: Day Five: Wordmark
Day Five: Wordmark
A collection grounded in clarity. Built around our Day 204 logo, these pieces strip things back to what matters; clean lines, calm colors, and soft...Read more -
Read more: Day Four: Parks & Rec
Day Four: Parks & Rec
We left the studio and stepped into the grass, trading backdrops for dandelions and sets for golden hour. This collection blends ease and intention...Read more
