About Us

Day 204™ is a reflection of the everyday, the quiet moments, personal rituals, and the pieces you reach for without thinking.

We design what a day feels like: soft layers, thoughtful textures, and silhouettes that move with you. Built for slow mornings, long afternoons, and everything in between.

What started with three best friends in New Jersey became a creative studio rooted in comfort, shaped by intention, and guided by rhythm.

Every piece is made to carry the day, yours, ours, and all the ones still to come.